For Nike China, our challenge was to make 'YoGirl,' an oddly proportioned CG alien yoga-enthusiast relatable to young women in China and synonymous with "Yoga."

Along with a large print campaign, we gave YoGirl a large digital stage, in which girls across China could engage with her and learn more about Yoga through her.

Below, we created a memory game to help girls remember the many different yoga positions, and how to do them properly. When positions are correctly matched, YoGirl gives a video demonstration with copy explanations on how to perform each move. Results are saved so that girls could replay unlocked instructional videos any time they want to brush up.





We created a screensaver clock with YoGirl making up the digits.





An alarm can be set at any time. When the alarm goes goes off, the numerous YoGirls reposition and give lessons on how to perform various yoga moves.





We also created a series of webisodes in which YoGirl visits our Nike athletes to give them an impromptu yoga lesson. Each webisode infuses a touch of humor with a valuable yoga lesson. We find out that yoga can help us perform better in the various sports we play, through some simple and quick routines.