How do you communicate that a phone is durable? Drop it.
Above, is the behind the scenes film. Below that is the final TVC. Shot over a couple days in an abandoned sugar factory in Buenos Aires, for next to no money, this was one of the most fun productions I've done yet.
A pro-bono campaign for Ecotrust, a conservation organization based in Portland, Oregon. Our entire budget was $1,500.
A stop motion video was created, compiled from multiple cameras set at multiple angles. Special apparatus' were created to slowly release colored dyes, through improvised sponge tips, over the course of several hours. The dyes being absorbed by these paper topographies appear to travel quickly when the video is sped up. Each colored dye represents a living bioregion.
These topographies were miniature, each square sample measuring 10 inches across.
During the month of Movember, we men nurture and grow our mustaches. We become attached— both literally, and figuratively. But then, Movember comes to an end — and that's when the razors come out.
In the film "Shave Goodbye," we confront the ugly truth about December 1st, and underneath all the ugliness we find that there is still room for chivalry, forgiveness and unwavering friendship.
What happens when artwork becomes life’s work? When creator becomes a caretaker? SOME KIND OF QUEST, from Sylvain Labs, Greencard Pictures and director, Andrew Wilcox, is a film that invites you into the singular world of Northlandz, a 52,000-square-foot model train installation just 75 minutes outside of Manhattan, and into the ornery mind of the man—and steadfast wife—who brought it all to life.
At the edge of discovery, there is black.
Part of a larger campaign, "Venture Into Black," we created a series of visuals in which we discover Hennessy Black from plumes of black ink, photographed underwater by the very talented Giles Revell, in London.
For the launch of the newly formed brand "Arconic," we focused on the heritage of its famously innovative parent company, Alcoa. With a history of innovations going as far back as the Wright Brother's Flyer and as recent as Tesla cars and SpaceX rockets, we quickly identified Arconic as a company that creates products of the future.
For its launch we created content out of collaborations among the company's top engineers, the world's most respected futurists, and concept artists and storytellers.
Motomaker.com allows you to customize your own phone to such an extent that it's as if you're in the factory, making the phone yourself. We exaggerated this metaphor in one single set construction, created by hand and filmed in the outskirts of Mexico City.
In one week— and in one soundstage in Beth Page, NY— we created a suite of films that were as eclectic as the new devices they were launching. Each set build, made uniquely by hand, played a role in a larger set that essentially became a mechanical logo for Moto's fledgling new campaign, "Choose Choice."
A playing card inspired print campaign, shot in one day by Zach Gold— involving numerous wardrobe changes, and Taylor Swift.
A typographic exploration inspired by the chemical element CARBON, C.
The Asian Games were held in Guangzhou, China, on November 2010. Nike was not an official sponsor, but nonetheless we wanted to steal the show.
The campaign line "Your Game is Your Voice" was born from the insight that athletes in Guangzhou don't talk up their game— they let their game do the talking.
The Chinese government was attempting to make local Guangzhou residents give up their native language of Cantonese in favor of Mandarin, China's national language. This caused a backlash in Guangzhou as the locals clung to their native Cantonese more fiercely. While the official sponsors complied and used Mandarin in their communications, our campaign was written entirely in Cantonese.
This was a fully integrated campaign combining print, dynamic OOH, content generating events, video, digital... even a rap track and music video.
Later in the campaign, with ILoveDust, we created commemorative posters for Nike's top athletes who competed in the Asian Games.
We filmed numerous :15s, riding the familiar "problem/solution" comedy formula to the ground, and racking up some serious frequent flier miles in the process.